Case Study: Driving Calls & Clicks for a Local Auto Repair Shop

samanthasacry
Oct 21, 2025
3 min read

Client: Adam’s AutoWerks — family-owned European and domestic auto repair shop in Lowell, Arkansas.

Challenge

When I started working with Adam’s AutoWerks, they had strong word-of-mouth loyalty but almost zero digital traction.

Their old website was outdated and slow, their Google Business Profile had minimal engagement, and social posts rarely got more than a few likes. The shop wanted to be visible, trusted, and easily found — both online and off — by drivers across Northwest Arkansas.

Strategy: Rebuild, Integrate, and Amplify

The solution wasn’t just a few ads. It was a complete ecosystem rebuild — website, social, ads, and local outreach — working together.

1. Website Rebuild

Fully rebuilt the Adam’s AutoWerks website from the ground up.
Transitioned to a clean, responsive design emphasizing speed, clarity, and mobile usability.
Structured service pages for SEO performance, targeting search terms like “European auto repair Lowell AR” and “import mechanic near Rogers.”
Created calls-to-action that connect directly to phone calls and quote requests.
Implemented analytics tracking for engagement and conversions.

The new site positioned the brand as professional, approachable, and deeply local — matching the experience customers have in person.

2. Google Business Profile Optimization

Claimed, verified, and updated all key info (hours, categories, images, services).
Integrated website updates and promotions for seasonal services.
Improved visibility and credibility through consistent posting.

3. Targeted Google Ads (Mobile-First)

Built campaigns focused on high-intent search terms like “auto repair near me” and “European mechanic Lowell AR.”
Used call extensions and location targeting to reach ready-to-book customers.
Monitored results daily and adjusted bids to maximize ROI.

4. Social Media Revamp

Replaced generic stock posts with authentic photography — real repairs, real people, real stories.
Developed a conversational, community-based tone of voice.
Engagement rose from 3 likes/post to 20+ likes and multiple comments, all organic.
Followers began tagging the shop and leaving testimonials.

5. Direct Mail Campaign — Bridging Online and Offline

To reach customers who aren’t glued to their phones, I designed and executed a USPS Every Door Direct Mail (EDDM)campaign timed with the digital push.
Created two-sided mailers highlighting Oil Change Specials and Winterization Service.
Used consistent branding, imagery, and tone from the website and social media.
Integrated QR codes leading to the website and Google Business Profile.
Targeted neighborhoods within a 5-mile radius for precise reach.
Aligned the mailer launch with Google Ads and GBP promotions for cohesive messaging.

Results (October 2025)

Website:

Increased traffic and improved load speed significantly.
Visitors now stay longer and click deeper into service pages.
Improved mobile conversion rate through “click-to-call” and quote request buttons.

Google Ads (Oct 2 – Oct 20):

$253.61 total spend
6,582 impressions → 160 clicks
2.43% interaction rate
$1.59 average CPC
91% of clicks from mobile devices
55 calls made from Google Business Profile (May–Oct)

Social Media Growth:

Engagement up 6×
Community visibility and familiarity skyrocketed — customers now recognize the brand from social posts before visiting.

Mailers + Digital Synergy:

Customers mentioned seeing the flyer and the online ads.
Noticeable spike in calls after mailer distribution.
Unified brand identity across physical and digital channels increased trust and conversion.

Takeaway

By rebuilding the brand’s digital core and aligning every outreach effort — web, ads, social, and mail — Adam’s AutoWerks transformed from a quiet local shop into a recognized name in Northwest Arkansas.

This campaign showed how strategic consistency across platforms converts curiosity into phone calls, and phone calls into loyal customers.

Next Steps

Continue posting consistent content to the GBP and social platforms.
Expand service-specific landing pages (A/C Repair, Fleet Services, etc.).
Launch ongoing seasonal EDDM mailers synced with digital promotions.
Add remarketing and Google Local Service Ads for sustained visibility.