Branded Marketing Materials & Social Strategy for Sound of Ashana

The Challenge

Ashana, a renowned sound healer and musician, needed cohesive, branded marketing materials to promote her new single, digital album, and published book. The goal was to reach both her existing audience and new listeners across multiple platforms.

The Solution

I created a suite of branded assets, including social media feed posts, stories, video reels, and a YouTube book trailer. I also developed a five-pillar social media content strategy — Inspiration, Education, Community, Promotion, and Lifestyle — to guide consistent, engaging posts that reflected Ashana’s unique voice and wellness brand.

How I Structured It (Information Architecture)

I designed the content flow so followers could easily discover new releases, understand the benefits of sound healing, and engage with the brand’s lifestyle vision. The content pillars acted as an information architecture for Ashana’s online presence, making it simple to share her music, teachings, and community stories in an organized, accessible way.

The Outcome

The cohesive visuals and strategic messaging helped Ashana promote her new single ‘Soulmerge,’ increase digital album streams, and boost book awareness on Amazon and her website. The branded assets can be repurposed across Instagram, Facebook, TikTok, YouTube, and newsletters for ongoing fan engagement.